The WrightWay Consultancy
The WrightWay is a Melbourne-based advisory firm founded by Greg Wright, a nationally recognised sales and marketing leader with decades of experience across iconic consumer brands including Yamaha, KDA – Omega Smeg, Philips Saeco, Bissell, and Brashs/Allans. The consultancy specialises in helping Australian consumer, retail, and wholesale businesses accelerate revenue growth, optimise operations, and build resilient go-to-market strategies.
With a proven track record of driving national impact, Greg brings deep expertise in sales management, product and brand strategy, forecasting, and team development. His approach blends strategic vision with hands-on execution, offering clients practical, measurable solutions tailored to their unique market challenges.
The WrightWay delivers services across five core pillars:
- Sales Strategy & Execution
- Marketing & Brand Development
- Operational Streamlining
- Channel Optimisation
- Coaching, Mentoring & Sales Training
The firm is uniquely positioned to support businesses navigating competitive consumer markets, offering both legacy insight and forward-thinking innovation. Whether revitalising a brand, entering new channels, or restructuring internal processes, The WrightWay provides the clarity, energy, and leadership needed to make it happen.
Sales & Marketing Leader with Proven National Impact
With a dynamic career spanning top-tier brands like Yamaha, KDA – Omega Smeg, Philips Saeco, Bissell and Brashs/Allans, I bring decades of high-performance sales and marketing leadership across the domestic appliances and consumer lifestyle sectors and Musical Products. My track record reflects a consistent ability to drive growth, build strategic partnerships, and lead cross-functional teams to deliver measurable results.
What I Bring to the Table:
- End-to-End Sales & Marketing Expertise: From business development and relationship selling to product planning and national distribution, I’ve led initiatives that transformed market presence and boosted revenue.
- Strategic Vision & Execution: I don’t just plan—I deliver. My ability to forecast accurately, manage budgets, and direct complex projects ensures operational excellence and market responsiveness.
- People-Centric Leadership: With strong coaching skills and a passion for team development, I foster cultures of accountability, innovation, and customer-centricity—internally and externally.
- Innovation with Impact: I specialise in launching marketing projects that don’t just look good on paper—they deliver tangible, trackable success.
Core Competencies: | Leadership | Decision Making | Problem Solving | Staff Development | Sales Management | Product & Brand Strategy | Forecasting | Partnering Culture |
Whether it’s revitalising a brand, entering new markets, or building high-performing teams, I bring the energy, focus, and strategic insight to make it happen.
Testimonials
I had the pleasure of working closely with Greg Wright during our time at BISSELL. Greg has one of the deepest understandings of his customer base that I’ve encountered. He doesn’t just know the market, he anticipates it. His insight into which products, positioning, and marketing campaigns would resonate locally consistently translated into strong commercial outcomes.
What truly sets Greg apart is how he shows up, especially during challenging moments. Even in high-pressure or critical situations, he is thoughtful, flexible, and solutions-focused, always prioritizing what is right for the customer and the business. I saw him navigate significant economic headwinds in Australia over the past several years, yet he continued to protect sales performance while identifying and developing new business opportunities, no small feat in a volatile environment.
Beyond the results, Greg’s relationships are exceptional. He built deep trust with both his customers and his team, leading with authenticity, respect, and accountability. Those kinds of relationships are increasingly rare, yet they are exactly what drive sustainable success. Greg’s ability to balance strong commercial leadership with genuine, people-first management made him an invaluable partner and a true pleasure to work with.
Any organization would be fortunate to work with Greg in a sales or market leadership capacity. I’m genuinely excited to see how he continues to apply his deep market knowledge, customer-first mindset, and integrity in his next chapter. He consistently elevates the teams around him and delivers meaningful, lasting impact wherever he applies his expertise.
— Chelsea Bollinger, Global Program Manager, 17/12/25
I am pleased to be able write this recommend for Greg, i have known him over the past 30 plus years working with him in his last three rolls.
At all times i have found him to be positive in his attitude to all things and to be handle any challenges that may arise, Greg has been instrumental in the growth of the companies we have been associated with and i would highly recommend him for any future endeavours.
— Gary Warden, 17/12/25
Greg Wright is an exceptional leader who combines strategic vision with genuine care for his team. He empowers others to do their best work, communicates with clarity and purpose, and leads by example even in high-pressure situations. Greg’s ability to build trust, drive results, and develop strong teams makes him an invaluable leader and someone I highly recommend.
— Phil Russell, Director NQ Agencies, 16/12/25
I have known and had business with Greg over almost 20 years. In my experience, Greg has always been very professional and has shown real concern for my business and strategies. As a supplier to me, Greg has been willing to fight for my business – which I very much have valued and appreciated.
— Gavin Nuss, Head of Electrical, 16/12/25
Greg is a brilliant communicator and a pleasure to work for. Greg encourages a fun, communicative and open team culture and displays a high level of professionalism and integrity.
— Leah Andrews, 20/10/12
Greg is a great operator, he challenges his staff and colleagues to continually evolve and surpass professional standards. A wealth of knowledge, he always has his finger on the pulse and keeps himself well informed. Greg carrys himself with extreme refinement displaying a positive mentor role amoungst his peers which was rated highly in the time we worked together.
— Kate Anderson, 13/12/07
